Posted on Tue, Aug 31, 2010 @ 04:20 PM
Are you or your healthcare PR firm prepared to handle clinical trial-related crises? Please review my 10-point primer published in the latest issue of Communique magazine to learn more.
For a PDF of the article, click here.
Posted on Thu, Jul 16, 2009 @ 10:09 AM
Healthcare public relations professionals who have been
in the business for even a 
short period of time have had to manage a number of
issues and crises. Unfortunately,
during my career in healthcare PR and medical communications, I have had to
manage numerous issues relating to clinical trials.
JFK Communications and its seasoned staff of
professionals have extensive experience with issues management and crisis
communications. This month we
publish a 10-step strategic plan to prepare for, and manage, crises around
clinical trials. For our clients,
clinical trials are one of the most critical aspects of their ability to
successfully bring products to market.
Any issues that delay the completion of clinical trials
can reduce the value of any given developmental compound, diagnostic product or
medical device. These crises can
also accrue damage to corporate reputations. Unfortunately, in this very litigious environment, and with
so many clinical trials underway, it is not an “if,” it is a “when” you will
encounter crises situations in your clinical trials programs.
Are you ready for your next clinical trial crisis?
To find out, please read our 10-step primer to managing
clinical trial crises which appears in the July 2009 issue of Applied Clinical Trials magazine: http://tinyurl.com/n4gkrf
For a free consultation regarding potential risks to your
clinical trials programs, please feel free to call John F. Kouten or David
Avitabile at 609-514-5117.