DDMAC Feedback on Social Media: The Sound of Crickets is Deafening
Posted on Thu, Feb 04, 2010 @ 03:34 PM
Nearly three months have now passed since the FDA's Division for Drug Marketing 
Advertising and Communications (DDMAC) held its hearing entitled “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools.” So far the response from DDMAC and direction provided to industry can be measured by the almost deafening sound of crickets coming from the direction of Washington DC.
Hopefully, before we're too far along into 2010, DDMAC will provide constructive guidance to industry on the use of social media to communicate with patients. They certainly had plenty of feedback from interested parties during those hearings.