Social Media and Life Sciences Companies: Engaging Responsibly
Posted on Thu, Oct 27, 2011 @ 03:31 PM
I recently published an article in O'Dwyers about the growth of social media among life sciences companies and how these organizations can engage responsibly.
The good news is that Life Sciences companies are embracing social media and engaging with stakeholders. The bad news is that the FDA, despite hosting a well attended and highly publicized public hearing on social media and FDA regulated medicines in 2009, has issued no guidance to industry regarding this issue.
I believe that healthcare communications companies, and in particular healthcare public relations companies, can play a crucial role in helping life sciences companies harness the power of social media. Public relations, at its heart, has always been about connecting with stakeholders in ways that are authentic, creating context and building dialogue.
You can check out my O'Dwyers article by clicking here.