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Biopharmaceutical Industry under a Trump Administration – Great News, Right?

Apr 13, 2017 1:10:47 PM / by John Kouten, CEO posted in cancer

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A conservative, pro-business president who campaigned on reducing taxes, reducing regulations, improving U.S. trade policies and creating jobs. Sounds great for the life science industry. Right?

Not so fast.

At his January 31, 2017 meeting with pharmaceutical industry leaders, reviews were mixed. Right out of the gate, president Trump decreed the following:

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Caring for Cancer with CancerCare

Oct 7, 2016 12:43:50 PM / by John Kouten, CEO posted in cancer

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Thank you #CancerCare New Jersey!

 The 2016 annual CancerCare New Jersey Walk/Run for Hope was an amazing success!

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PR Professionals: Know What You Don't Know

Dec 3, 2015 9:35:15 AM / by Jessica Stanek, Account Coordinator posted in public relations, account management

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For new graduates, adjusting to the working world compared to the academic world has proven to be more challenging than expected. In the academic world, you go to class and are expected to have the answers for all of your exams and assignments. In the professional environment, there is no way you could have all of the answers, instead you are expected to “know what you don’t know”.
Not knowing how to handle a challenging situation is not a weakness; the weakness lies in not seeking out those who can help you. It is imperative that you learn this lesson sooner rather than later, or you will set yourself up for failure.

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Rider University PRSSA Hosts Crisis Communications Panel Discussion

Dec 3, 2015 9:32:50 AM / by John Kouten, CEO posted in crisis communications

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I was privileged to serve on a panel of experts at Rider University on March 31, 2015, discussing the role of public relations in a crisis.  

As a corporate communications officer for major global pharmaceutical companies, especially in my role as a product public relations executive, crisis communications was an ever-present aspect of my job.

The Rider PRSSA chapter convened a distinguished panel of experts (present company excluded) to discuss crisis communications best practices. And, based on the excellent direction of our student moderators, a number of key themes emerged.

Following are core strategies for successful crisis communications:

Plan: All organizations are at risk for a myriad of potential issues. PR pros should ensure that their organizations are prepared. No one can plan for an exact crisis, however, a close audit of your industry or non-profit sector will reveal common or potential issues. Plans with specific actions steps and processes should be drafted and drilled.

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Life Sciences in New Jersey – why it's going to last! (Clone)

Dec 3, 2015 9:30:44 AM / by Christine Stergiou, Account Coordinator posted in US pharmaceutical market, pharmaceutical, life science marketing

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John Kouten, CEO, recently had the opportunity to share his insight on the future of the life sciences industry in New Jersey with NJ Biz.  Take a look!

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JFK Communications Supports BioNJ Annual CEO Summit (Clone)

Dec 3, 2015 9:30:14 AM / by Christine Stergiou, Account Coordinator

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JFK Communications, Inc recently supported BioNJ's annual CEO Summit. US1 included our letter summarizing the event on November 18, 2015.  

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