bg-img2.jpg

Blog

Yes Folks - Size Matters

Sep 8, 2017 8:14:59 PM / by John Kouten, CEO posted in social media, public relations, JFK Communications, digital marketing, content marketing, seo, marketing

0 Comments

Your blog size depends on key strategic factors

We all know that blogs are a vital component of a comprehensive, integrated inbound life science marketing program. But what is the ideal length for the most effective blog?

Read More

The Top Four Reasons We Value Online Communications

May 25, 2017 1:55:48 PM / by Aanchal Desai, Assistant Account Executive, JFK Communications, Inc. posted in inbound marketing, online metrics, social media metrics, online analytics

0 Comments

Communicating online aligns more with the academic definition of communication -- two-way communication that includes delivering and receiving messages. The best online communicators understand this rule of thumb – listening is as important as sharing. In a world where everyone wants to be heard, it makes sense that we have two ears and only one mouth!

Read More

Top Three Challenges Facing Orphan Drug Candidates

May 17, 2017 9:00:00 AM / by John Kouten, CEO posted in drug development, rare diseases, orphan drugs, Precision medicine, FDA approval process

0 Comments

Prior to the passage of the 1983 Orphan Drug Act, just 34 drugs were approved to treat rare diseases, leaving small patients populations with few options for their rare diseases. That number has since skyrocketed with the implementation of the Orphan Drug Act. In 2016 alone, the FDA designated 333 drugs in development as orphans and approved 39 products, including both novel medicines and new orphan uses of approved drugs. Since the Orphan Drug Act took effect, The FDA has designated 3,600 orphan drugs and approved 552 orphan drugs.
Read More

Life Science Companies Should Ride the Social Media Wave or Risk Drowning

May 3, 2017 8:58:15 AM / by John Kouten, CEO posted in social media, inbound marketing, digital marketing

2 Comments

Despite the existence of guidelines, only a few life science companies integrate social media in their marketing mix. Still, others stay away from online and social media completely. The best life science companies know they must catch the digital wave or risk alienating their target audiences and losing ground on their competition. They also know that this wave is large, choppy and complex, so it is wise to wear a life-jacket.

Read More

Biopharmaceutical Industry under a Trump Administration – Great News, Right?

Apr 13, 2017 1:10:47 PM / by John Kouten, CEO posted in cancer

0 Comments

A conservative, pro-business president who campaigned on reducing taxes, reducing regulations, improving U.S. trade policies and creating jobs. Sounds great for the life science industry. Right?

Not so fast.

At his January 31, 2017 meeting with pharmaceutical industry leaders, reviews were mixed. Right out of the gate, president Trump decreed the following:

Read More

Caring for Cancer with CancerCare

Oct 7, 2016 12:43:50 PM / by John Kouten, CEO posted in cancer

0 Comments

Thank you #CancerCare New Jersey!

 The 2016 annual CancerCare New Jersey Walk/Run for Hope was an amazing success!

Read More