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If You Feel like Something is Missing – Give Something Away

Oct 31, 2017 12:30:30 PM / by John Kouten, CEO posted in Agency Culture, Breast cancer, Susan G. Komen for the Cure Central and South Jers

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As I prepare our JFK Communications team for our 14th year supporting the Susan G. Komen Race for the Cure, I am feeling very privileged. I live in the best country in the world with freedom to pursue life, liberty and happiness. I was lucky to grow up in rural New Jersey in a large family with strong moral values and a stronger work ethic. In additional to many family activities I recall an emphasis on education and A LOT of chores!

But more important, I remember learning about those less fortunate than us. I learned that if we all put our problems in the middle of the table we would fight to get our problems back. We raised money, we walked, we volunteered.

I was born fifth out of six as John Francis Kouten (JFK). John F. Kennedy had just been assassinated, and, not by accident, my name was an homage to this great leader. In addition to his countless accomplishments (e.g., Marine medal of heroism in WW II, averting war with Russia, civil rights supporter, gender equality, etc.) JFK, the president, believed in the healing properties of selfless service.

Politics aside (and any other bias you may have against President Kennedy), I am a firm believer in his vision, which is captured in his famous quote:

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Use Infographics to Tell Your Complex Life Science Story

Oct 23, 2017 10:55:59 AM / by John Kouten, CEO posted in digital marketing, content marketing, life science marketing

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As life science communicators, we know that the story is everything. And, as we witness the emergence of new technologies designed to treat diseases in a more effective and targeted way, the stories can get very complicated. The explosion of immuno-oncology treatments and gene expression profiling tools will improve our ability to deliver precision medicine solutions through increased efficacy, fewer side effects, and improved economic outcomes.

But with all these improvements, life science innovators are challenged to explain these advances to the non-scientist. Physicians, patients, caregivers, and investors need help understanding these complex technologies.

Infographics to the Rescue

A picture is worth a thousand words. An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. Infographics can also simplify large amounts of data, graphically reveal data patterns and relationships and show data variables over time. Infographics predate writing as a means of disseminating information -- cave drawings are probably the earliest known example. People were also creating and using maps before the advent of written language.

Thankfully the proliferation of smart-phone technology and an almost universal access to digital media channels, provides an ideal palate for infographics. Digital media channels enable the development of infographics combined with the powerful benefit of liking, sharing, commenting and dialogue.

Top 5 free Infographic Tools

Thankfully a plethora of tools exist to help you get started making your own infographics.
  1. Canva: Canva helps make design simple. Whether you’re a design newbie or a seasoned professional, Canva makes creating designs and documents easy through its collection of professionally-designed layouts.
  2. Infogram: Infogram offers over 35 interactive charts and more than 500 maps to help you visualize your data. Create a variety of charts including column, bar, pie, or word cloud. You can also add a map to your infographic or report.
  3. Visme: Visme helps turn static infographics into interactive infographics with built-in animations. When you share your infographic as a URL, visitors will see the animated infographic upon visiting and as they scroll down the page depending on the animations you have set.
  4. Venngage: Venngage is focused on infographics. Unlike many other services who offer to create slideshows, reports, and wireframes, Venngage promises that it can help you to create a beautiful infographic in just three easy steps.
  5. Piktochart: There's a team of designers behind Piktochart’s 500 infographic templates. Templates are updated on a weekly basis and include icons, photos/videos, charts, and maps that you can drag and drop into your infographic – there's no need to search around the web for hours to find what you need.
We welcome your feedback. Please let us know if this information has been helpful. Please feel free to share any feedback regarding our blog, especially your experience utilizing infographics. And if you need help developing your infographics, please reach out and challenge us.
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Start-Up Life Science Dilemma – To PR or not to PR?

Oct 11, 2017 12:14:49 PM / by John Kouten, CEO posted in public relations, digital marketing, life science marketing

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As the leader or CEO of a life science start-up or mid-stage, your company reputation and your proprietary technology are your main priorities.

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Scott Gottlieb, MD and the Orphan Drug Modernization Act

Sep 28, 2017 11:51:37 AM / by John Kouten, CEO posted in FDA, rare diseases, orphan drugs

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Scott Gottlieb, MD, appointed as FDA commissioner in May 2017, has made some fast progress. According to the FDA Voice, The FDA has reviewed the backlog of orphan designation requests that were more than 120 days old. And they accomplished this goal on August 28, 2017 – nearly a month ahead of their September 21 deadline.

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Yes Folks - Size Matters

Sep 8, 2017 8:14:59 PM / by John Kouten, CEO posted in social media, public relations, JFK Communications, digital marketing, content marketing, seo, marketing

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Your blog size depends on key strategic factors

We all know that blogs are a vital component of a comprehensive, integrated inbound life science marketing program. But what is the ideal length for the most effective blog?

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The Top Four Reasons We Value Online Communications

May 25, 2017 1:55:48 PM / by Aanchal Desai, Assistant Account Executive, JFK Communications, Inc. posted in inbound marketing, online metrics, social media metrics, online analytics

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Communicating online aligns more with the academic definition of communication -- two-way communication that includes delivering and receiving messages. The best online communicators understand this rule of thumb – listening is as important as sharing. In a world where everyone wants to be heard, it makes sense that we have two ears and only one mouth!

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