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Why Your Business Still Needs Press Releases In 2018

Oct 18, 2018 1:21:54 PM / by John Kouten, CEO posted in life science marketing, life science PR, patient advocacy, life science communications

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Public Relations professionals often debate if the press release is dead. Many people rely on social media as a primary source for news. According to Forbes, 63% of both Facebook and Twitter users receive their news from the social media. Some companies consider this trend as a reason to abandon press releases.  And, while announcing news on a social channel may be strategic in some cases, well-written press releases are mainstay for corporate news distribution in 2018.

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Top Five Ways to Work with Healthcare Mom Bloggers

Sep 28, 2018 9:35:21 AM / by John Kouten, CEO posted in life science marketing, life science PR, patient advocacy, life science communications

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Mom bloggers, considered among the most valuable Digital Influencers, can be a critical component of your public relations and marketing programs. Mom bloggers are particularly sought-after for healthcare opinion leadership since women and mothers drive most of the household healthcare decisions.

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Is Your Corporation Lost?

Aug 16, 2018 1:36:59 PM / by John Kouten, CEO posted in life science marketing, life science PR, patient advocacy, life science communications

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In a global sea of thousands of life science companies, getting lost can be easy. It is vital for corporations to develop and maintain a strong corporate image to ensure long-term business success. And, increasingly in a world of constant connectivity, corporations are delivering messages directly to their target audiences. In a recent Forbes survey of 2,500 U.S. adults, on perceptions of 100 corporate brands, Johnson & Johnson prevailed as number one.

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Patient Engagement vs Patient Advocacy

Jul 26, 2018 1:53:47 PM / by John Kouten, CEO posted in life science marketing, life science PR, patient advocacy, life science communications

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JFK Communication is witnessing a new trend in healthcare. The terms Patient Engagement and Patient Advocacy are being used interchangeably. So, are these two functions different?

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CRISPR Technology Will Transform Life Science

Jul 12, 2018 11:45:36 AM / by John Kouten, CEO posted in life science marketing, digital communications, life science PR

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We know that CRISPR is an emerging technology that holds the promise of radically changing the way we treat and, potentially, prevent and cure human diseases. We have already seen Biotech companies such as Crispr Therapeutics (CRSP), Intellia Therapeutics (NTLA) and Editas Medicine (EDIT) invest millions of dollars into this technology and pave the way toward countless therapeutic options for many common and rare diseases.   

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Top Five Tips for Communicating about Artificial Intelligence in Healthcare

Jul 5, 2018 4:39:06 PM / by John Kouten, CEO posted in life science marketing, digital marketing, digital communications, life science communications, life science PR

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Artificial Intelligence (AI) is all around us and is improving almost every facet of our lives. As a life science-focused public relations firm, JFK Communications is most interested in how AI will improve human life and how the Biotech and Pharmaceutical industry will utilize AI.  Already we are seeing companies such as Insilico Medicine collaborating with GSK to accelerate drug discovery.  As well as Flatiron, which is using big data, technology and AI to improve cancer outcomes one patient at a time.

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