Science is Beautiful Blog

Jamie Hipple, Account Executive

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PR & Social Media: It's All In The Family

Posted by Jamie Hipple, Account Executive

Jan 30, 2015 3:35:00 PM

Less than 10 years ago, public relations professionals were using the age-old fax machine to send media alerts and pitches to reporters to conduct media relations; a method of telecommunication that might seem archaic to PR pros of 2015 considering the rapid evolution of technology and vast amount of communication platforms that exist today. Now, one in four journalists have indicated that they prefer to be contacted by public relations professionals through social media rather than traditional emails and phone calls. As a result, more than 80% of PR professionals say that PR can no longer operate without social media – they are one in the same.

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Topics: social media, public relations, digital communications

Stop Story-telling. Start Story-making.

Posted by Jamie Hipple, Account Executive

Nov 20, 2014 1:00:00 PM

Stories take on all sorts of shapes and sizes. There are sob stories, love stories, ancient stories and countless other types of tales that have been told since the beginning of time to communicate a message. Whether we realize it or not, we take in hundreds of new stories every day. Behind every newscast, magazine article, social media post, picture, joke, movie and song, there is a storyteller who is striving to communicate a message and engage you as an audience.

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Topics: public relations

 

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