Healthcare public relations professionals who have been in the business for even a short period of time have had to manage a number of issues and crises. Unfortunately, during my career in healthcare PR and medical communications, I have had to manage numerous issues relating to clinical trials.
JFK Communications and its seasoned staff of professionals have extensive experience with issues management and crisis communications. This month we publish a 10-step strategic plan to prepare for, and manage, crises around clinical trials. For our clients, clinical trials are one of the most critical aspects of their ability to successfully bring products to market.
Any issues that delay the completion of clinical trials can reduce the value of any given developmental compound, diagnostic product or medical device. These crises can also accrue damage to corporate reputations. Unfortunately, in this very litigious environment, and with so many clinical trials underway, it is not an “if,” it is a “when” you will encounter crises situations in your clinical trials programs.
Are you ready for your next clinical trial crisis?
To find out, please read our 10-step primer to managing clinical trial crises which appears in the July 2009 issue of Applied Clinical Trials magazine: http://tinyurl.com/n4gkrf
For a free consultation regarding potential risks to your clinical trials programs, please feel free to call John F. Kouten or David Avitabile at 609-514-5117.