Science is Beautiful Blog

Life Sciences and Social Media: Learning to Live Together

Posted by John Kouten, CEO

Oct 19, 2011 4:39:00 PM

John Kouten

I was invited to present at the Social Media Summit held at Harrisburg University of Science & Technology on September 14, 2011.  My talk, which took place within the “Life Sciences” track of the summit, focused on the role of social media in the Rx pharmaceutical industry.

My primary message is that pharmaceutical companies, despite lack of clear direction from FDA, can and should engage its constituents through social media channels.  However, social media engagement must be implemented responsibly, as part of an overall digital strategy and should be an ongoing endeavor. 

JFK Communications is at the forefront of digital communication services for the life sciences industry.  Our expertise spans across various digital and social media platforms such as Facebook, Youtube, Twitter and Linked In. We also support a diverse group of life sciences categories including pharmaceutical, biotechnology, medical devices, medical diagnostics, as well as key life sciences service providers such as CROs, CMOs and payers.

My presentation is here, and you can view the presentation videos here.


Topics: Healthcare communications, pharmaceutical, FDA, Social media in pharma marketing


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