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Setting the Tone – Positive Leadership Under Pressure

Apr 2, 2020 4:58:14 PM / by John Kouten, CEO posted in crisis communications, issues management, healthcare pr

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The flow of negative Coronavirus news is non-stop. We are being asked to shelter in place, and if we emerge for necessary provisions or simply to get fresh air, we are required to socially distance. And depending on what models you follow; the worst is yet to come.

Despite these grim realities, it is incumbent on leaders to set a positive tone for its organization in order to command control and instill confidence. Regardless if we are a small business or multi-national corporation, or a non-profit or academic organization, our key publics demand answers, especially during this COVID-19 pandemic.

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In Healthcare Public Relations – Start with the Patient

Oct 17, 2019 4:24:51 PM / by John Kouten, CEO posted in healthcare public relations, healthcare pr, PR firms, life science marketing, life science PR, life science communications

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Pharma marketers must be in a constant state of learning and adaptation.  The speed of medical advancement only seems to be outpaced by the speed of information.  And this information is placing patients squarely in the driver’s seat when it comes to their health and their healthcare decisions.

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Why Your Business Still Needs Press Releases In 2018

Oct 18, 2018 1:21:54 PM / by John Kouten, CEO posted in patient advocacy, life science marketing, life science PR, life science communications

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Public Relations professionals often debate if the press release is dead. Many people rely on social media as a primary source for news. According to Forbes, 63% of both Facebook and Twitter users receive their news from the social media. Some companies consider this trend as a reason to abandon press releases.  And, while announcing news on a social channel may be strategic in some cases, well-written press releases are mainstay for corporate news distribution in 2018.

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Top Five Ways to Work with Healthcare Mom Bloggers

Sep 28, 2018 9:35:21 AM / by John Kouten, CEO posted in patient advocacy, life science marketing, life science PR, life science communications

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Mom bloggers, considered among the most valuable Digital Influencers, can be a critical component of your public relations and marketing programs. Mom bloggers are particularly sought-after for healthcare opinion leadership since women and mothers drive most of the household healthcare decisions.

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Is Your Corporation Lost?

Aug 16, 2018 1:36:59 PM / by John Kouten, CEO posted in patient advocacy, life science marketing, life science PR, life science communications

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In a global sea of thousands of life science companies, getting lost can be easy. It is vital for corporations to develop and maintain a strong corporate image to ensure long-term business success. And, increasingly in a world of constant connectivity, corporations are delivering messages directly to their target audiences. In a recent Forbes survey of 2,500 U.S. adults, on perceptions of 100 corporate brands, Johnson & Johnson prevailed as number one.

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Patient Engagement vs Patient Advocacy

Jul 26, 2018 1:53:47 PM / by John Kouten, CEO posted in patient advocacy, life science marketing, life science PR, life science communications

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JFK Communication is witnessing a new trend in healthcare. The terms Patient Engagement and Patient Advocacy are being used interchangeably. So, are these two functions different?

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