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Following all the COVID-19 Lingo? Don’t Worry, We Got Your Back

Oct 19, 2020 10:05:58 AM / by John Kouten, CEO posted in Covid Terms, COVID19, Vocabulary

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Universal COVID-19 Vaccination - A PR Problem?

Sep 30, 2020 1:56:59 PM / by John Kouten, CEO posted in crisis communications, issues management, COVID-19, Strategic Planning

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Maximizing your Media Monitoring

Sep 10, 2020 9:52:23 AM / by John Kouten, CEO posted in public relations, digital marketing, media marketing

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Setting the Tone – Positive Leadership Under Pressure

Apr 2, 2020 4:58:14 PM / by John Kouten, CEO posted in crisis communications, issues management, healthcare pr

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The flow of negative Coronavirus news is non-stop. We are being asked to shelter in place, and if we emerge for necessary provisions or simply to get fresh air, we are required to socially distance. And depending on what models you follow; the worst is yet to come.

Despite these grim realities, it is incumbent on leaders to set a positive tone for its organization in order to command control and instill confidence. Regardless if we are a small business or multi-national corporation, or a non-profit or academic organization, our key publics demand answers, especially during this COVID-19 pandemic.

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In Healthcare Public Relations – Start with the Patient

Oct 17, 2019 4:24:51 PM / by John Kouten, CEO posted in healthcare public relations, healthcare pr, PR firms, life science marketing, life science PR, life science communications

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Pharma marketers must be in a constant state of learning and adaptation.  The speed of medical advancement only seems to be outpaced by the speed of information.  And this information is placing patients squarely in the driver’s seat when it comes to their health and their healthcare decisions.

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Why Your Business Still Needs Press Releases In 2018

Oct 18, 2018 1:21:54 PM / by John Kouten, CEO posted in patient advocacy, life science marketing, life science PR, life science communications

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Public Relations professionals often debate if the press release is dead. Many people rely on social media as a primary source for news. According to Forbes, 63% of both Facebook and Twitter users receive their news from the social media. Some companies consider this trend as a reason to abandon press releases.  And, while announcing news on a social channel may be strategic in some cases, well-written press releases are mainstay for corporate news distribution in 2018.

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