The flow of negative Coronavirus news is non-stop. We are being asked to shelter in place, and if we emerge for necessary provisions or simply to get fresh air, we are required to socially distance. And depending on what models you follow; the worst is yet to come.
Despite these grim realities, it is incumbent on leaders to set a positive tone for its organization in order to command control and instill confidence. Regardless if we are a small business or multi-national corporation, or a non-profit or academic organization, our key publics demand answers, especially during this COVID-19 pandemic.
Pharma marketers must be in a constant state of learning and adaptation. The speed of medical advancement only seems to be outpaced by the speed of information. And this information is placing patients squarely in the driver’s seat when it comes to their health and their healthcare decisions.
Public Relations professionals often debate if the press release is dead. Many people rely on social media as a primary source for news. According to Forbes, 63% of both Facebook and Twitter users receive their news from the social media. Some companies consider this trend as a reason to abandon press releases. And, while announcing news on a social channel may be strategic in some cases, well-written press releases are mainstay for corporate news distribution in 2018.
Mom bloggers, considered among the most valuable Digital Influencers, can be a critical component of your public relations and marketing programs. Mom bloggers are particularly sought-after for healthcare opinion leadership since women and mothers drive most of the household healthcare decisions.
In a global sea of thousands of life science companies, getting lost can be easy. It is vital for corporations to develop and maintain a strong corporate image to ensure long-term business success. And, increasingly in a world of constant connectivity, corporations are delivering messages directly to their target audiences. In a recent Forbes survey of 2,500 U.S. adults, on perceptions of 100 corporate brands, Johnson & Johnson prevailed as number one.
JFK Communication is witnessing a new trend in healthcare. The terms Patient Engagement and Patient Advocacy are being used interchangeably. So, are these two functions different?
We know that CRISPR is an emerging technology that holds the promise of radically changing the way we treat and, potentially, prevent and cure human diseases. We have already seen Biotech companies such as Crispr Therapeutics (CRSP), Intellia Therapeutics (NTLA) and Editas Medicine (EDIT) invest millions of dollars into this technology and pave the way toward countless therapeutic options for many common and rare diseases.
Artificial Intelligence (AI) is all around us and is improving almost every facet of our lives. As a life science-focused public relations firm, JFK Communications is most interested in how AI will improve human life and how the Biotech and Pharmaceutical industry will utilize AI. Already we are seeing companies such as Insilico Medicine collaborating with GSK to accelerate drug discovery. As well as Flatiron, which is using big data, technology and AI to improve cancer outcomes one patient at a time.
Dashboard tracking should be used to efficiently track metrics. ROI Dashboards report successfully completed, in progress, and failed-to-complete metrics. Dashboards help keep an honest and open relationship with the client and the agency. It can reveal flaws in a plan unknown in the beginning of the relationship.
If your agency is not offering any ROI or dashboard metrics, ask them why. If you are not requiring any ROI metrics from your agency, you should consider building expectations up front. This will contribute to the agency/client trust and contribute to a long-term relationship and PR success.
If you are seeking better PR metrics, please download our new E-book: Maximizing Public
Relations Agency ROI -- A Focus on Life Science Organizations.
JFK Communications attended the sixth annual Rare Disease Day in Trenton. This critical event was convened to draw attention to the need for greater awareness of, and investment in, rare disease treatments.
As life science marketers and communication experts, we must stay abreast of the 24-hour pharma, biotech and medical technology news cycle. Our life science public relations partners rely on our ability to stay plugged-in and apply this knowledge to our strategic communication consulting.
Following is our top-10 list of life science blogs to keep life science marketers plugged-in and on the pulse of the pharma/biotech industry.
Feedback welcome! Let us know why this list stinks and why yours is better. Thanks for reading!!
As I prepare our JFK Communications team for our 14th year supporting the Susan G. Komen Race for the Cure, I am feeling very privileged. I live in the best country in the world with freedom to pursue life, liberty and happiness. I was lucky to grow up in rural New Jersey in a large family with strong moral values and a stronger work ethic. In additional to many family activities I recall an emphasis on education and A LOT of chores!
But more important, I remember learning about those less fortunate than us. I learned that if we all put our problems in the middle of the table we would fight to get our problems back. We raised money, we walked, we volunteered.
I was born fifth out of six as John Francis Kouten (JFK). John F. Kennedy had just been assassinated, and, not by accident, my name was an homage to this great leader. In addition to his countless accomplishments (e.g., Marine medal of heroism in WW II, averting war with Russia, civil rights supporter, gender equality, etc.) JFK, the president, believed in the healing properties of selfless service.
Politics aside (and any other bias you may have against President Kennedy), I am a firm believer in his vision, which is captured in his famous quote:
As the leader or CEO of a life science start-up or mid-stage, your company reputation and your proprietary technology are your main priorities.
Scott Gottlieb, MD, appointed as FDA commissioner in May 2017, has made some fast progress. According to the FDA Voice, The FDA has reviewed the backlog of orphan designation requests that were more than 120 days old. And they accomplished this goal on August 28, 2017 – nearly a month ahead of their September 21 deadline.
We all know that blogs are a vital component of a comprehensive, integrated inbound life science marketing program. But what is the ideal length for the most effective blog?
Communicating online aligns more with the academic definition of communication -- two-way communication that includes delivering and receiving messages. The best online communicators understand this rule of thumb – listening is as important as sharing. In a world where everyone wants to be heard, it makes sense that we have two ears and only one mouth!
Despite the existence of guidelines, only a few life science companies integrate social media in their marketing mix. Still, others stay away from online and social media completely. The best life science companies know they must catch the digital wave or risk alienating their target audiences and losing ground on their competition. They also know that this wave is large, choppy and complex, so it is wise to wear a life-jacket.
A conservative, pro-business president who campaigned on reducing taxes, reducing regulations, improving U.S. trade policies and creating jobs. Sounds great for the life science industry. Right?
Not so fast.
At his January 31, 2017 meeting with pharmaceutical industry leaders, reviews were mixed. Right out of the gate, president Trump decreed the following:
Thank you #CancerCare New Jersey!
The 2016 annual CancerCare New Jersey Walk/Run for Hope was an amazing success!
For new graduates, adjusting to the working world compared to the academic world has proven to be more challenging than expected. In the academic world, you go to class and are expected to have the answers for all of your exams and assignments. In the professional environment, there is no way you could have all of the answers, instead you are expected to “know what you don’t know”.
Not knowing how to handle a challenging situation is not a weakness; the weakness lies in not seeking out those who can help you. It is imperative that you learn this lesson sooner rather than later, or you will set yourself up for failure.
I was privileged to serve on a panel of experts at Rider University on March 31, 2015, discussing the role of public relations in a crisis.
As a corporate communications officer for major global pharmaceutical companies, especially in my role as a product public relations executive, crisis communications was an ever-present aspect of my job.
The Rider PRSSA chapter convened a distinguished panel of experts (present company excluded) to discuss crisis communications best practices. And, based on the excellent direction of our student moderators, a number of key themes emerged.
Following are core strategies for successful crisis communications:
John Kouten, CEO, recently had the opportunity to share his insight on the future of the life sciences industry in New Jersey with NJ Biz. Take a look!
JFK Communications, Inc recently supported BioNJ's annual CEO Summit. US1 included our letter summarizing the event on November 18, 2015.