The flow of negative Coronavirus news is non-stop. We are being asked to shelter in place, and if we emerge for necessary provisions or simply to get fresh air, we are required to socially distance. And depending on what models you follow; the worst is yet to come.
Despite these grim realities, it is incumbent on leaders to set a positive tone for its organization in order to command control and instill confidence. Regardless if we are a small business or multi-national corporation, or a non-profit or academic organization, our key publics demand answers, especially during this COVID-19 pandemic.
I was privileged to serve on a panel of experts at Rider University on March 31, 2015, discussing the role of public relations in a crisis.
As a corporate communications officer for major global pharmaceutical companies, especially in my role as a product public relations executive, crisis communications was an ever-present aspect of my job.
The Rider PRSSA chapter convened a distinguished panel of experts (present company excluded) to discuss crisis communications best practices. And, based on the excellent direction of our student moderators, a number of key themes emerged.
Following are core strategies for successful crisis communications: