Artificial Intelligence (AI) is all around us and is improving almost every facet of our lives. As a life science-focused public relations firm, JFK Communications is most interested in how AI will improve human life and how the Biotech and Pharmaceutical industry will utilize AI. Already we are seeing companies such as Insilico Medicine collaborating with GSK to accelerate drug discovery. As well as Flatiron, which is using big data, technology and AI to improve cancer outcomes one patient at a time.
Dashboard tracking should be used to efficiently track metrics. ROI Dashboards report successfully completed, in progress, and failed-to-complete metrics. Dashboards help keep an honest and open relationship with the client and the agency. It can reveal flaws in a plan unknown in the beginning of the relationship.
If your agency is not offering any ROI or dashboard metrics, ask them why. If you are not requiring any ROI metrics from your agency, you should consider building expectations up front. This will contribute to the agency/client trust and contribute to a long-term relationship and PR success.
If you are seeking better PR metrics, please download our new E-book: Maximizing Public
Relations Agency ROI -- A Focus on Life Science Organizations.
JFK Communications attended the sixth annual Rare Disease Day in Trenton. This critical event was convened to draw attention to the need for greater awareness of, and investment in, rare disease treatments.
As life science marketers and communication experts, we must stay abreast of the 24-hour pharma, biotech and medical technology news cycle. Our life science public relations partners rely on our ability to stay plugged-in and apply this knowledge to our strategic communication consulting.
Following is our top-10 list of life science blogs to keep life science marketers plugged-in and on the pulse of the pharma/biotech industry.
Feedback welcome! Let us know why this list stinks and why yours is better. Thanks for reading!!