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Start-Up Life Science Dilemma – To PR or not to PR?

Oct 11, 2017 12:14:49 PM / by John Kouten, CEO posted in public relations, digital marketing, life science marketing

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As the leader or CEO of a life science start-up or mid-stage, your company reputation and your proprietary technology are your main priorities.

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Yes Folks - Size Matters

Sep 8, 2017 8:14:59 PM / by John Kouten, CEO posted in social media, public relations, JFK Communications, digital marketing, content marketing, seo, marketing

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Your blog size depends on key strategic factors

We all know that blogs are a vital component of a comprehensive, integrated inbound life science marketing program. But what is the ideal length for the most effective blog?

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Life Science Companies Should Ride the Social Media Wave or Risk Drowning

May 3, 2017 8:58:15 AM / by John Kouten, CEO posted in social media, inbound marketing, digital marketing

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Despite the existence of guidelines, only a few life science companies integrate social media in their marketing mix. Still, others stay away from online and social media completely. The best life science companies know they must catch the digital wave or risk alienating their target audiences and losing ground on their competition. They also know that this wave is large, choppy and complex, so it is wise to wear a life-jacket.

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