bg-img2.jpg

Blog

In Healthcare Public Relations – Start with the Patient

Oct 17, 2019 4:24:51 PM / by John Kouten, CEO posted in healthcare public relations, healthcare pr, PR firms, life science marketing, life science PR, life science communications

1 Comment

Pharma marketers must be in a constant state of learning and adaptation.  The speed of medical advancement only seems to be outpaced by the speed of information.  And this information is placing patients squarely in the driver’s seat when it comes to their health and their healthcare decisions.

Read More

Patient Engagement vs Patient Advocacy

Jul 26, 2018 1:53:47 PM / by John Kouten, CEO posted in healthcare public relations, patient advocacy, life science marketing, life science PR, life science communications

0 Comments

JFK Communication is witnessing a new trend in healthcare. The terms Patient Engagement and Patient Advocacy are being used interchangeably. So, are these two functions different?

Read More