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What’s Keeping Half of America Unvaccinated?

Jul 6, 2021 11:10:31 AM / by John Kouten, CEO posted in crisis communications, issues management, COVID-19, covid communications

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Six months out from the first issuance of emergency use authorization, there are a variety of questions and uncertainties regarding the COVID-19 vaccines. The United States finds itself with a population divided by the vaccine. What is stopping people from getting the vaccine, and what can be done to change their minds?

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Universal COVID-19 Vaccination - A PR Problem?

Sep 30, 2020 1:56:59 PM / by John Kouten, CEO posted in crisis communications, issues management, COVID-19, Strategic Planning, covid communications

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Setting the Tone – Positive Leadership Under Pressure

Apr 2, 2020 4:58:14 PM / by John Kouten, CEO posted in crisis communications, issues management, healthcare pr

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The flow of negative Coronavirus news is non-stop. We are being asked to shelter in place, and if we emerge for necessary provisions or simply to get fresh air, we are required to socially distance. And depending on what models you follow; the worst is yet to come.

Despite these grim realities, it is incumbent on leaders to set a positive tone for its organization in order to command control and instill confidence. Regardless if we are a small business or multi-national corporation, or a non-profit or academic organization, our key publics demand answers, especially during this COVID-19 pandemic.

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