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Why Your Business Still Needs Press Releases In 2018

Oct 18, 2018 1:21:54 PM / by John Kouten, CEO posted in patient advocacy, life science marketing, life science PR, life science communications

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Public Relations professionals often debate if the press release is dead. Many people rely on social media as a primary source for news. According to Forbes, 63% of both Facebook and Twitter users receive their news from the social media. Some companies consider this trend as a reason to abandon press releases.  And, while announcing news on a social channel may be strategic in some cases, well-written press releases are mainstay for corporate news distribution in 2018.

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Top Five Ways to Work with Healthcare Mom Bloggers

Sep 28, 2018 9:35:21 AM / by John Kouten, CEO posted in patient advocacy, life science marketing, life science PR, life science communications

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Mom bloggers, considered among the most valuable Digital Influencers, can be a critical component of your public relations and marketing programs. Mom bloggers are particularly sought-after for healthcare opinion leadership since women and mothers drive most of the household healthcare decisions.

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Is Your Corporation Lost?

Aug 16, 2018 1:36:59 PM / by John Kouten, CEO posted in patient advocacy, life science marketing, life science PR, life science communications

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In a global sea of thousands of life science companies, getting lost can be easy. It is vital for corporations to develop and maintain a strong corporate image to ensure long-term business success. And, increasingly in a world of constant connectivity, corporations are delivering messages directly to their target audiences. In a recent Forbes survey of 2,500 U.S. adults, on perceptions of 100 corporate brands, Johnson & Johnson prevailed as number one.

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Patient Engagement vs Patient Advocacy

Jul 26, 2018 1:53:47 PM / by John Kouten, CEO posted in patient advocacy, life science marketing, life science PR, life science communications

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JFK Communication is witnessing a new trend in healthcare. The terms Patient Engagement and Patient Advocacy are being used interchangeably. So, are these two functions different?

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