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Start-Up Life Science Dilemma – To PR or not to PR?

Oct 11, 2017 12:14:49 PM / by John Kouten, CEO posted in public relations, digital marketing, life science marketing

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As the leader or CEO of a life science start-up or mid-stage, your company reputation and your proprietary technology are your main priorities.

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Yes Folks - Size Matters

Sep 8, 2017 8:14:59 PM / by John Kouten, CEO posted in social media, public relations, JFK Communications, digital marketing, content marketing, seo, marketing

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Your blog size depends on key strategic factors

We all know that blogs are a vital component of a comprehensive, integrated inbound life science marketing program. But what is the ideal length for the most effective blog?

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PR Professionals: Know What You Don't Know

Dec 3, 2015 9:35:15 AM / by Jessica Stanek, Account Coordinator posted in public relations, account management

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For new graduates, adjusting to the working world compared to the academic world has proven to be more challenging than expected. In the academic world, you go to class and are expected to have the answers for all of your exams and assignments. In the professional environment, there is no way you could have all of the answers, instead you are expected to “know what you don’t know”.
Not knowing how to handle a challenging situation is not a weakness; the weakness lies in not seeking out those who can help you. It is imperative that you learn this lesson sooner rather than later, or you will set yourself up for failure.

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