Your blog size depends on key strategic factors
We all know that blogs are a vital component of a comprehensive, integrated inbound life science marketing program. But what is the ideal length for the most effective blog?
We all know that blogs are a vital component of a comprehensive, integrated inbound life science marketing program. But what is the ideal length for the most effective blog?
Despite the existence of guidelines, only a few life science companies integrate social media in their marketing mix. Still, others stay away from online and social media completely. The best life science companies know they must catch the digital wave or risk alienating their target audiences and losing ground on their competition. They also know that this wave is large, choppy and complex, so it is wise to wear a life-jacket.
