Science is Beautiful Blog

David Patti, Senior Vice President

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Why the Wall Street Journal Doesn’t Return Your Call

Posted by David Patti, Senior Vice President

Jan 23, 2015 5:41:33 PM

Anyone with tenure in the public relations business knows that there are a few media outlets that can move mountains, influence millions, and put a smile on the face of even the most hard-to-please clients.

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Topics: media relations

'Tis the Season for Contagious Kindness

Posted by David Patti, Senior Vice President

Dec 12, 2014 1:30:00 PM

It’s that time of the year again, when many of us are concerned about perceived threats to our well-being. For some of us, such threats may take the form of various contagious diseases. However, perhaps the real threat is not an actual disease, but rather a collective decline in society’s ability to be kind, respectful and thoughtful of one another, both in business and at the community level.

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Topics: Ethics

The Role of Emotional Intelligence in Client Relations

Posted by David Patti, Senior Vice President

Nov 5, 2014 2:00:00 PM

It is imperative to strike the difficult balance between being diplomatic and being direct with a client. It is equally important to observe and listen for opportunities to make meaningful connections with clients, as well. Clues to striking this elusive balance are often right in front of us, if we know when and where to look.

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Topics: client relations

Big Data for Healthcare

Posted by David Patti, Senior Vice President

Mar 18, 2014 10:00:00 AM

Big Data is coming, and ways it can impact the lives of average people are becoming evident to a cross section of industries from insurance to healthcare providers.

Defined as a collection of data sets, so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications, Big Data analysis allows researchers to spot trends and make correlations in information that can lead to solutions that may not normally have been considered using smaller, separate data sets.

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Topics: Healthcare communications, Managed Care, Big Data,

The Impact of Healthcare IT Part 2: Big Data, Big Cloud, Big Finance.

Posted by David Patti, Senior Vice President

Mar 14, 2014 4:00:00 PM


Big Data and the US healthcare system have been growing closer for years, which is especially apparent now as more hospitals and private practices are adopting databases and cloud-based solutions. Today, healthcare related expenses represent more than 17 percent of GDP in the United States, making every byte of health-related data crucial.

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Topics: Big Data and Healthcare

Inbound Marketing Helps Companies in the Functional Foods Industry Connect with Customers

Posted by David Patti, Senior Vice President

Dec 10, 2013 4:08:00 PM


During the last fifty years, scientists have identified physiologically active components in foods that theoretically lower the risk of several chronic diseases. 

An aging, health-conscious population, technological advances, and the introduction of health-promoting products emerged in the 1990s to create a trend termed “functional foods.”  Functional foods are foods that provide health benefits along with basic nutrition. These foods have been designed to correct nutritional deficiencies and reduce the threat of disease. Despite the advantages of functional foods, companies in the preventative care industries are challenged to reach consumers while communicating the value of their products. 

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Topics: food safety, nutrition, nutraceutcals, functional foods, food industry, food companies

Diagnostics, Genomics and Food Safety

Posted by David Patti, Senior Vice President

Oct 24, 2013 4:07:00 PM

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Topics: genomics, diagnostics, biotechnology, food safety

Renewable Energy Industry: Using Video to Connect

Posted by David Patti, Senior Vice President

Oct 1, 2013 1:33:00 PM

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Topics: biofuels, energy companies, renewable energy, renewable energy industry

The Art and Science of Communications for Renewable Energy Companies

Posted by David Patti, Senior Vice President

Sep 6, 2013 3:33:00 PM

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Topics: facebook, twitter, linkedin, energy companies, renewable energy industry, pinterest

Crisis Communications Should Be Part of Every Company Strategic Plan

Posted by David Patti, Senior Vice President

Aug 16, 2013 12:45:00 PM


A crisis is an inevitable occurrence that can arise in a corporation on any given day.  Oil spills, faulty technology, information hacking, hazardous chemical releases and more are unintentional accidents that can ruin a company’s reputation if not handled properly. 

Regardless of industry category, companies must prepare for the possibility of disaster and the rapid dissemination of news in our hyperactive, ultra-prolific and fragmented media universe. No matter how often crises arise, many companies still make basic mistakes when handling these situations, often causing a long-term negative impact on public opinion, brand value and share prices.

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Topics: crisis communications, energy companies, chemical marketing, technology communications

 

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