Science is Beautiful Blog

John Kouten, CEO

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Three Dimensional Organ Printing – The Future of Organ Transplantation

Posted by John Kouten, CEO

Aug 23, 2013 2:56:00 PM


Biofabrication is an exciting and rapidly advancing field.  And, while regenerative medicine has been considered science fiction among the general public, for decades scientists have been slowly but surely bringing us closer to the potential for growing whole organs for transplant. Advances in tissue engineering, 3D printable cells and organs, are changing the way we approach the development of drugs, diagnostics, devices, and, some day, replacement body parts.

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Topics: science communications, three dimensional organ printing, 3d bioprinting, regenerative medicine, medical device and diagnostic companies

I’m Talking About Renewable Energy – Can you Hear Me?

Posted by John Kouten, CEO

Jul 24, 2013 5:07:00 PM


Renewable energy companies face communications challenges on two fronts – 1. They must explain how their technology works to the layman and 2. They must show that the technology fits within the political and economic context of our dynamic world.

The goal when communicating to the general public is to inform them about the technology you are offering and demonstrate how it can help them. A difficult task – especially since each group has its own point of view and agenda. For instance, while farmers and landowners both own land, they use it to do different things. Thus, talking to farmers about renewable energy, and how it can benefit them, is different from talking to a landowner. They each have different needs, different financial capabilities, and different goals. Demonstrating your technology's usefulness to each group requires an understanding of their uniqueness.

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Topics: science communications, biofuels, renewable energy, renewable energy industry, public affairs

Social Media Focus at PRSSA Business to Business Panel Discussion

Posted by John Kouten, CEO

Feb 11, 2013 5:46:00 PM

When Makane George, President, Drexel University Public Relations Society of America invited me to participate in a panel discussion on Busines to Business marketing on February 7, 2013, I was encouraged that much of the discussion was devoted to the emerging role of social media.

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Topics: US pharmaceutical market, social media, PR firms, facebook, twitter, Social media in pharma marketing, impact of social media in healthcare

Patient Advocacy – Responsible and Strategic

Posted by John Kouten, CEO

Jul 10, 2012 5:16:00 PM

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Topics: Healthcare communications, media relations, JFK Communications, impact of social media in healthcare, patient advocacy, Stupid Cancer, Sara Kouten

Life Sciences Industry - Not Hopeless

Posted by John Kouten, CEO

Mar 22, 2012 11:23:00 AM

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Topics: US pharmaceutical market, drug development, FDA, clinical trials

Pharmaceutical and Life Sciences Crisis Recalls – A PR perspective

Posted by John Kouten, CEO

Nov 3, 2011 3:31:00 PM

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Topics: Healthcare communications, healthcare public relations, crisis communications, issues management, healthcare pr

Life Sciences and Social Media: Learning to Live Together

Posted by John Kouten, CEO

Oct 19, 2011 4:39:00 PM

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Topics: Healthcare communications, pharmaceutical, FDA, Social media in pharma marketing

Outsourced Manufacturing Partners Provide Expertise, Capacity, Speed

Posted by John Kouten, CEO

Jul 20, 2011 4:34:00 PM

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Topics: US pharmaceutical market, drug development, pharmaceutical, FDA, contract manufacturing

Medicare Reform: The Status Quo is Not an Option

Posted by John Kouten, CEO

Jun 16, 2011 3:04:00 PM

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Topics: US pharmaceutical market, healthcare reform, Medicare reform

RNAI – A Very “Mello” Subject

Posted by John Kouten, CEO

Apr 29, 2011 2:26:00 PM

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Topics: biotechnology and medical technology companies, personalized medicine, genomics, drug development, Medical device and diagnostics companies, RNAI

 

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