Science is Beautiful Blog

Rider University PRSSA Hosts Crisis Communications Panel Discussion

Posted by John Kouten, CEO

Apr 2, 2015 9:20:00 AM

I was privileged to serve on a panel of experts at Rider University on March 31, 2015, discussing the role of public relations in a crisis.  

As a corporate communications officer for major global pharmaceutical companies, especially in my role as a product public relations executive, crisis communications was an ever-present aspect of my job.

The Rider PRSSA chapter convened a distinguished panel of experts (present company excluded) to discuss crisis communications best practices. And, based on the excellent direction of our student moderators, a number of key themes emerged.

Following are core strategies for successful crisis communications:

Plan: All organizations are at risk for a myriad of potential issues. PR pros should ensure that their organizations are prepared. No one can plan for an exact crisis, however, a close audit of your industry or non-profit sector will reveal common or potential issues. Plans with specific actions steps and processes should be drafted and drilled.

Read More

Topics: crisis communications

Crisis Communications Should Be Part of Every Company Strategic Plan

Posted by David Patti, Senior Vice President

Aug 16, 2013 12:45:00 PM

A crisis is an inevitable occurrence that can arise in a corporation on any given day.  Oil spills, faulty technology, information hacking, hazardous chemical releases and more are unintentional accidents that can ruin a company’s reputation if not handled properly. 

Regardless of industry category, companies must prepare for the possibility of disaster and the rapid dissemination of news in our hyperactive, ultra-prolific and fragmented media universe. No matter how often crises arise, many companies still make basic mistakes when handling these situations, often causing a long-term negative impact on public opinion, brand value and share prices.

Read More

Topics: crisis communications, energy companies, chemical marketing, technology communications

Pharmaceutical and Life Sciences Crisis Recalls – A PR perspective

Posted by John Kouten, CEO

Nov 3, 2011 3:31:00 PM

Read More

Topics: Healthcare communications, healthcare public relations, crisis communications, issues management, healthcare pr

How Healthcare PR People Can Manage Clinical Trial Crises

Posted by John Kouten, CEO

Aug 31, 2010 5:20:00 PM

Are you or your healthcare PR firm prepared to handle clinical trial-related crises?  Please review my 10-point primer published in the latest issue of Communique magazine to learn more. 

Read More

Topics: Healthcare communications, healthcare public relations, crisis communications, issues management, drug development

Clinical Trial Crises: Are You Prepared?

Posted by John Kouten, CEO

Jul 16, 2009 11:09:00 AM

Read More

Topics: Healthcare communications, crisis communications, clinical trials


Most Popular

Recent Posts

Posts by tags

see all