Science is Beautiful Blog

PR & Social Media: It's All In The Family

Posted by Jamie Hipple, Account Executive

Jan 30, 2015 3:35:00 PM

Less than 10 years ago, public relations professionals were using the age-old fax machine to send media alerts and pitches to reporters to conduct media relations; a method of telecommunication that might seem archaic to PR pros of 2015 considering the rapid evolution of technology and vast amount of communication platforms that exist today. Now, one in four journalists have indicated that they prefer to be contacted by public relations professionals through social media rather than traditional emails and phone calls. As a result, more than 80% of PR professionals say that PR can no longer operate without social media – they are one in the same.

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Topics: social media, public relations, digital communications

Engagement versus disruption -- The key to inbound marketing

Posted by John Kouten, CEO

Mar 6, 2014 10:00:00 AM

Inbound marketing represents a central shift in the way businesses market themselves creating wonderful opportunities for small businesses. If you happen to have a small business, inbound marketing awards you the fortuity of leveling the playing field and attracting new customers.  

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Topics: public relations, digital communications, inbound marketing, digital marketing, content marketing, marketing professionals,


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