Oct 1, 2013 1:33:00 PM
Sep 6, 2013 3:33:00 PM
Aug 16, 2013 12:45:00 PM
A crisis is an inevitable occurrence that can arise in a corporation on any given day. Oil spills, faulty technology, information hacking, hazardous chemical releases and more are unintentional accidents that can ruin a company’s reputation if not handled properly.
Regardless of industry category, companies must prepare for the possibility of disaster and the rapid dissemination of news in our hyperactive, ultra-prolific and fragmented media universe. No matter how often crises arise, many companies still make basic mistakes when handling these situations, often causing a long-term negative impact on public opinion, brand value and share prices.