Science is Beautiful Blog

Big Data for Healthcare

Posted by David Patti, Senior Vice President

Mar 18, 2014 10:00:00 AM

Big Data is coming, and ways it can impact the lives of average people are becoming evident to a cross section of industries from insurance to healthcare providers.

Defined as a collection of data sets, so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications, Big Data analysis allows researchers to spot trends and make correlations in information that can lead to solutions that may not normally have been considered using smaller, separate data sets.

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Topics: Healthcare communications, Managed Care, Big Data,

Patient Advocacy – Responsible and Strategic

Posted by John Kouten, CEO

Jul 10, 2012 5:16:00 PM

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Topics: Healthcare communications, media relations, JFK Communications, impact of social media in healthcare, patient advocacy, Stupid Cancer, Sara Kouten

The Sunshine Act - The End of the World as We Know It?

Posted by David Patti, Senior Vice President

May 11, 2012 11:47:00 AM


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Topics: Healthcare communications, public relations, medical communications, Sunshine Act, medical education

The JFK Download: FDA & Social Media

Posted by Michele Beyer

Jan 20, 2012 5:20:00 PM

Welcome to The JFK Download - JFK Communications' video blog. This inaugural edition of The JFK Download, David Patti, Senior Vice President, JFK Communications, discusses the latest FDA Guidance, "Responding to to Unsolicited Requests for Off-label Information About Prescription Drugs and Medical Devices," and what implications this guidance has on the healthcare communications industry.

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Topics: Healthcare communications, pharmaceutical, FDA, JFK Communications, Social media in pharma marketing, impact of social media in healthcare

Pharmaceutical and Life Sciences Crisis Recalls – A PR perspective

Posted by John Kouten, CEO

Nov 3, 2011 3:31:00 PM

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Topics: Healthcare communications, healthcare public relations, crisis communications, issues management, healthcare pr

Life Sciences and Social Media: Learning to Live Together

Posted by John Kouten, CEO

Oct 19, 2011 4:39:00 PM

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Topics: Healthcare communications, pharmaceutical, FDA, Social media in pharma marketing

Healthcare Reform and Pharmaceutical Marketers – Sweethearts?

Posted by John Kouten, CEO

Feb 14, 2011 2:14:00 PM

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Topics: Healthcare communications, healthcare public relations, US pharmaceutical market, biotechnology and medical technology companies, personalized medicine, JFK Communications, healthcare reform

How Healthcare PR People Can Manage Clinical Trial Crises

Posted by John Kouten, CEO

Aug 31, 2010 5:20:00 PM

Are you or your healthcare PR firm prepared to handle clinical trial-related crises?  Please review my 10-point primer published in the latest issue of Communique magazine to learn more. 

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Topics: Healthcare communications, healthcare public relations, crisis communications, issues management, drug development

Good Direction or More Control?

Posted by John Kouten, CEO

Nov 9, 2009 10:40:00 AM

For better or worse, on November 12 & 13, 2009, the U.S. Food and Drug
Administration and its Division for Drug Marketing Advertising and Communications (DDMAC) will convene a hearing entitled “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools.”  

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Topics: Healthcare communications, healthcare public relations, US pharmaceutical market, Social media in pharma marketing

Will Media Report how Ted Kennedy’s Life was Extended through Improved Technology to Fight Brain Cancer? Probably Not

Posted by John Kouten, CEO

Aug 26, 2009 4:47:00 PM

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Topics: Healthcare communications, healthcare public relations, issues management, US pharmaceutical market, biotechnology and medical technology companies, media relations, healthcare reform, global oncology market

 

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