Science is Beautiful Blog

Pharmaceutical and Life Sciences Crisis Recalls – A PR perspective

Posted by John Kouten, CEO

Nov 3, 2011 3:31:00 PM

Read More

Topics: Healthcare communications, healthcare public relations, crisis communications, issues management, healthcare pr

Healthcare Reform and Pharmaceutical Marketers – Sweethearts?

Posted by John Kouten, CEO

Feb 14, 2011 2:14:00 PM

Read More

Topics: Healthcare communications, healthcare public relations, US pharmaceutical market, biotechnology and medical technology companies, personalized medicine, JFK Communications, healthcare reform

How Healthcare PR People Can Manage Clinical Trial Crises

Posted by John Kouten, CEO

Aug 31, 2010 5:20:00 PM

Are you or your healthcare PR firm prepared to handle clinical trial-related crises?  Please review my 10-point primer published in the latest issue of Communique magazine to learn more. 

Read More

Topics: Healthcare communications, healthcare public relations, crisis communications, issues management, drug development

Good Direction or More Control?

Posted by John Kouten, CEO

Nov 9, 2009 10:40:00 AM

For better or worse, on November 12 & 13, 2009, the U.S. Food and Drug
Administration and its Division for Drug Marketing Advertising and Communications (DDMAC) will convene a hearing entitled “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools.”  

Read More

Topics: Healthcare communications, healthcare public relations, US pharmaceutical market, Social media in pharma marketing

Will Media Report how Ted Kennedy’s Life was Extended through Improved Technology to Fight Brain Cancer? Probably Not

Posted by John Kouten, CEO

Aug 26, 2009 4:47:00 PM

Read More

Topics: Healthcare communications, healthcare public relations, issues management, US pharmaceutical market, biotechnology and medical technology companies, media relations, healthcare reform, global oncology market

Tort Reform Anyone?

Posted by John Kouten, CEO

Aug 4, 2009 1:43:00 PM

Read More

Topics: Healthcare communications, healthcare public relations, issues management, US pharmaceutical market, healthcare reform

The Rhetoric of Healthcare Reform and Healthcare Communications

Posted by Maureen Miller

Jul 31, 2009 1:12:00 PM

Last week, National Public Radio’s show “On the Media” discussed the language being used in the healthcare debate. Frank Luntz, communications consultant for the Republican party, shared tips from “The Language of Healthcare 2009: 10 rules for Stopping the ‘Washington Takeover’ of Healthcare,” a 28-page memo instructing the GOP on the best language to sway public opinion.

Both sides of the debate are utilizing highly potent words: “government takeover,” “rationed medicine,” and “ticking time bomb.”  Now, with little chance of movement until after the recess, politicians and stakeholders on both sides of the aisle have the month of August to continue stoking the heat on the healthcare reform debate.

As public relations professionals, we understand the importance of using language to drive awareness, change perceptions and influence behavior.  Words – beyond their denotations – are the most basic of the tools we use.  

Read More

Topics: Healthcare communications, healthcare public relations, healthcare reform

 

Most Popular

Recent Posts

Posts by tags

see all