Science is Beautiful Blog

The Inbound Marketing Breakthrough in Healthcare PR

Posted by Jessica Stanek, Account Coordinator

Oct 20, 2014 9:12:00 AM

John F. Kouten, CEO, JFK Communications CEO shares his expert insights in the special healthcare issue of O’Dwyer’s magazine, October 2014.    John discusses the advent of inbound marketing and how professional communicators can embrace the seismic shift to reach an audience that wants to listen.


John’s article, “Inbound Marketing: A Breath of Fresh Air in the Stuffy Healthcare PR Landscape” can be viewed here.  We welcome your opinion and feedback. 

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Topics: inbound marketing

Engagement versus disruption -- The key to inbound marketing

Posted by John Kouten, CEO

Mar 6, 2014 10:00:00 AM

Inbound marketing represents a central shift in the way businesses market themselves creating wonderful opportunities for small businesses. If you happen to have a small business, inbound marketing awards you the fortuity of leveling the playing field and attracting new customers.  

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Topics: public relations, digital communications, inbound marketing, digital marketing, content marketing, marketing professionals,

The Press Release is Dead. Long Live the Press Release

Posted by John Kouten, CEO

Feb 10, 2014 9:30:00 AM


The press release has been an important public relations tool since time immemorial. But with the death of the monolithic News Source and the rise of citizen reporting and social media, the press release is actually seeing resurgence in the field of inbound marketing. While the traditional press release is not nearly as relevant as it once was, in the world of inbound marketing there is wide open relevance that will not likely end soon. The following is a look into how press releases are evolving for the modern world.

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Topics: public relations, science communications, inbound marketing, content marketing

E Marketing Congress Tries to Drag Pharma into the Light of Social Media

Posted by John Kouten, CEO

Nov 22, 2013 3:43:00 PM

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Topics: facebook, Social media in pharma marketing, inbound marketing, digital marketing


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