Science is Beautiful Blog

PR Professionals: Know What You Don't Know

Posted by Jessica Stanek, Account Coordinator

Feb 5, 2015 2:20:03 PM

For new graduates, adjusting to the working world compared to the academic world has proven to be more challenging than expected. In the academic world, you go to class and are expected to have the answers for all of your exams and assignments. In the professional environment, there is no way you could have all of the answers, instead you are expected to “know what you don’t know”.
Not knowing how to handle a challenging situation is not a weakness; the weakness lies in not seeking out those who can help you. It is imperative that you learn this lesson sooner rather than later, or you will set yourself up for failure.

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Topics: public relations, account management

PR & Social Media: It's All In The Family

Posted by Jamie Hipple, Account Executive

Jan 30, 2015 3:35:00 PM

Less than 10 years ago, public relations professionals were using the age-old fax machine to send media alerts and pitches to reporters to conduct media relations; a method of telecommunication that might seem archaic to PR pros of 2015 considering the rapid evolution of technology and vast amount of communication platforms that exist today. Now, one in four journalists have indicated that they prefer to be contacted by public relations professionals through social media rather than traditional emails and phone calls. As a result, more than 80% of PR professionals say that PR can no longer operate without social media – they are one in the same.

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Topics: social media, public relations, digital communications

Stop Story-telling. Start Story-making.

Posted by Jamie Hipple, Account Executive

Nov 20, 2014 1:00:00 PM

Stories take on all sorts of shapes and sizes. There are sob stories, love stories, ancient stories and countless other types of tales that have been told since the beginning of time to communicate a message. Whether we realize it or not, we take in hundreds of new stories every day. Behind every newscast, magazine article, social media post, picture, joke, movie and song, there is a storyteller who is striving to communicate a message and engage you as an audience.

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Topics: public relations

Six Simple Steps for a Path to Success in Public Relations

Posted by Jessica Stanek, Account Coordinator

Nov 10, 2014 1:00:00 PM

I was honored and privileged to serve on a panel of fellow PR pros last night at my alma mater, Rutgers University. Rutgers’ PRSSA chapter convened a panel of working PR folks to share their experience and wisdom regarding the best methods to chart a successful PR career (A surreal opportunity for me – since I was sitting in the audience just one short year ago).

Considering the tight hiring market, I was very fortunate to land a full-time position in a local boutique PR firm only a few short months after receiving my degree. Landing that first job after college was not easy, it took a great deal of planning and understanding of what I wanted for myself as an individual and a professional. Following is my 6-Step plan of what all young PR Pros should follow if they want to position themselves favorably to land that coveted first job.

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Topics: public relations

Engagement versus disruption -- The key to inbound marketing

Posted by John Kouten, CEO

Mar 6, 2014 10:00:00 AM


Inbound marketing represents a central shift in the way businesses market themselves creating wonderful opportunities for small businesses. If you happen to have a small business, inbound marketing awards you the fortuity of leveling the playing field and attracting new customers.  

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Topics: public relations, digital communications, inbound marketing, digital marketing, content marketing, marketing professionals,

The Press Release is Dead. Long Live the Press Release

Posted by John Kouten, CEO

Feb 10, 2014 9:30:00 AM

 

The press release has been an important public relations tool since time immemorial. But with the death of the monolithic News Source and the rise of citizen reporting and social media, the press release is actually seeing resurgence in the field of inbound marketing. While the traditional press release is not nearly as relevant as it once was, in the world of inbound marketing there is wide open relevance that will not likely end soon. The following is a look into how press releases are evolving for the modern world.

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Topics: public relations, science communications, inbound marketing, content marketing

The Sunshine Act - The End of the World as We Know It?

Posted by David Patti, Senior Vice President

May 11, 2012 11:47:00 AM


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Topics: Healthcare communications, public relations, medical communications, Sunshine Act, medical education

 

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