Science is Beautiful Blog

The Press Release is Dead. Long Live the Press Release

Posted by John Kouten, CEO

Feb 10, 2014 9:30:00 AM

 

The press release has been an important public relations tool since time immemorial. But with the death of the monolithic News Source and the rise of citizen reporting and social media, the press release is actually seeing resurgence in the field of inbound marketing. While the traditional press release is not nearly as relevant as it once was, in the world of inbound marketing there is wide open relevance that will not likely end soon. The following is a look into how press releases are evolving for the modern world.

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Topics: public relations, science communications, inbound marketing, content marketing

Three Dimensional Organ Printing – The Future of Organ Transplantation

Posted by John Kouten, CEO

Aug 23, 2013 2:56:00 PM


Biofabrication is an exciting and rapidly advancing field.  And, while regenerative medicine has been considered science fiction among the general public, for decades scientists have been slowly but surely bringing us closer to the potential for growing whole organs for transplant. Advances in tissue engineering, 3D printable cells and organs, are changing the way we approach the development of drugs, diagnostics, devices, and, some day, replacement body parts.

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Topics: science communications, three dimensional organ printing, 3d bioprinting, regenerative medicine, medical device and diagnostic companies

Digital/social media for Renewable Energy Companies: Guidelines

Posted by David Patti, Senior Vice President

Aug 1, 2013 3:40:00 PM

 

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Topics: social media, science communications, chemical companies, biofuels, energy companies

I’m Talking About Renewable Energy – Can you Hear Me?

Posted by John Kouten, CEO

Jul 24, 2013 5:07:00 PM


Renewable energy companies face communications challenges on two fronts – 1. They must explain how their technology works to the layman and 2. They must show that the technology fits within the political and economic context of our dynamic world.

The goal when communicating to the general public is to inform them about the technology you are offering and demonstrate how it can help them. A difficult task – especially since each group has its own point of view and agenda. For instance, while farmers and landowners both own land, they use it to do different things. Thus, talking to farmers about renewable energy, and how it can benefit them, is different from talking to a landowner. They each have different needs, different financial capabilities, and different goals. Demonstrating your technology's usefulness to each group requires an understanding of their uniqueness.

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Topics: science communications, biofuels, renewable energy, renewable energy industry, public affairs

 

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