Science is Beautiful Blog

Crisis Communications Should Be Part of Every Company Strategic Plan

Posted by David Patti, Senior Vice President

Aug 16, 2013 12:45:00 PM

A crisis is an inevitable occurrence that can arise in a corporation on any given day.  Oil spills, faulty technology, information hacking, hazardous chemical releases and more are unintentional accidents that can ruin a company’s reputation if not handled properly. 

Regardless of industry category, companies must prepare for the possibility of disaster and the rapid dissemination of news in our hyperactive, ultra-prolific and fragmented media universe. No matter how often crises arise, many companies still make basic mistakes when handling these situations, often causing a long-term negative impact on public opinion, brand value and share prices.

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Topics: crisis communications, energy companies, chemical marketing, technology communications


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